Wednesday 31 August 2011

TERI about the difference between Iterration Zero and Iterration One

"The Iterration Zero paintings (http://iterrationzero.blogspot.com/) are a representation of the very strategic business schemes that are being applied to "art as a commercial project", or the endeavour to create a demand. This can be  opposed to the conceptions of art as a process of invention or creation, where the offer precedes the demand.
I do not consider the Iterration Zero paintings to be critical, in the ideological sense, of business or capitalism, but rather ironical subversion of the pervasiveness of the managerial habitus in our daily, artistic lives. As a project managerialism is itself present in Iterratio and in the relationship with the people I collaborate with.
The themes covered in the Iterration One paintings are more universal, they transcend the practical area of business. I would dare to call the images represented here as civilisational, they are the schemes that have contributed to the self-definition of civilizational entities."

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